From Empty Weekdays to a Global Experience
A local stay in rural Japan transformed its weekday occupancy by attracting international couples seeking authentic experiences.
🟨 PROBLEM
The Challenge
Many small accommodations in Japan face similar issues:
- Low weekday occupancy
- Limited access to international guests
- Lack of differentiation in a competitive market
Uribou, located near Tsukuba, was no exception.
🟦 SOLUTION
Our Approach
We redesigned the concept to target international couples:
- 🚴 Focus on cycling experiences
- 🌿 Emphasize rural and local culture
- 👫 Position the stay as a couple-focused escape
Instead of competing with hotels, we created a unique experience-driven stay.
🟧 EXECUTION
What We Built
- English landing page
- Instagram-based marketing strategy
- Visual storytelling focused on “Hidden Japan”
- Clear access guidance from Tokyo
All experiences are introduced as optional activities operated by local providers.
🟪 RESULT
Early Results
- Increased visibility among international audiences
- Growth in social media engagement
- Improved weekday booking potential
This approach is scalable to other rural accommodations.
🟥 ABOUT URIBOU
CYCLE STATION
Uribou is a cycle-friendly stay located in Tsukuba, Ibaraki.
- Limited rooms for a quiet experience
- Designed for cycling and nature lovers
- Easy access from Tokyo
👉 Visit Official Website
Want to attract international guests?
We help local accommodations build global-ready platforms.
- Branding & concept design
- Instagram strategy
- Booking flow optimization
👉 Contact Us
☎️
+81-296-45-8988
Business Hours: 9:00 AM – 8:00 PM
*Please note that we may not be able to answer your call depending on the time.
Follow our Instagram to see real experiences from international guests.
⚖️ Note:
We do not sell travel packages. All bookings and activities are handled directly by the accommodation and local providers. This is a case study. All bookings are handled directly by the accommodation provider.
💡 Note:
Looking to Attract More International Guests?
If you run a hotel, ryokan, or guesthouse in Japan and want to increase weekday bookings, we can help. We specialize in attracting international couples through concept design and Instagram-driven marketing. Let’s turn your property into a global destination.
👉 Contact Us
See Real Guest Experiences!
See how international guests experience this stay on Instagram. Follow our Instagram to see how international guests experience rural Japan.
💡 Note:
Travel Agent
We can introduce you to hidden gem accommodations. Please contact us before planning your trip. This project focuses on real results through digital marketing and positioning.
This is a case study. All bookings are handled directly by the accommodation provider.
👩 Note:
International Staff Support
Since last year, three female staff members from Myanmar have been working at Uribou under the Specified Skilled Worker (SSW) program, arranged by Toranomon Corporation.
Their presence has significantly improved daily operations and guest experience.
They provide warm hospitality and are able to communicate with international guests in English, creating a welcoming and comfortable environment.
This has been especially valuable as more international visitors choose to stay at Uribou.
Start with a simple consultation.