Demand First.
TORANOMON JAPAN DESK does not start with what Japanese companies want to sell. It starts with what people and businesses around the world want to buy, distribute, visit, experience, or build with Japan.
We listen before we act.
We listen to people and businesses around the world: what they want, what they want to buy from Japan, what they want to sell in their country, where they want to visit, what they want to experience, and how they want to work with Japanese companies.
What do you want from Japan?
Explore Japan
Discover Japanese products, businesses, regions, technology, culture, creative content, and opportunities to start or grow in Japan.
JAPAN PRODUCTS
Food, beverages, crafts, beauty, lifestyle products, and other goods made in Japan.
JAPAN BUSINESS
Business partnerships, investment opportunities, acquisitions, and collaboration with Japanese companies.
JAPAN EXPERIENCE
Culture, food, sports, education, workshops, and experiences available only in Japan.
JAPAN REGIONS
Discover local products, businesses, destinations, and opportunities across all 47 prefectures of Japan.
JAPAN TECHNOLOGY
Japanese technology, manufacturing expertise, equipment, research, and practical solutions.
JAPAN CONTENT & CREATIVE
Anime, games, design, art, media, traditional culture, and creative partnerships.
JAPAN WORKSHOP & MARKET TEST
Small-scale sales, pop-ups, demonstrations, workshops, and market testing based on real demand.
START & GROW IN JAPAN
Support for international entrepreneurs and overseas companies entering Japan — from company setup and office solutions to staffing, visa eligibility pre-checks, and business development.
What do you want from Japan?
Explore Japan
Discover Japanese products, businesses, regions, technology, culture, creative content, and opportunities to start or grow in Japan.
JAPAN PRODUCTS
Food, beverages, crafts, beauty, lifestyle products, and other goods made in Japan.
JAPAN BUSINESS
Business partnerships, investment opportunities, acquisitions, and collaboration with Japanese companies.
JAPAN EXPERIENCE
Culture, food, sports, education, workshops, and experiences available only in Japan.
JAPAN REGIONS
Discover local products, businesses, destinations, and opportunities across all 47 prefectures of Japan.
JAPAN TECHNOLOGY
Japanese technology, manufacturing expertise, equipment, research, and practical solutions.
JAPAN CONTENT & CREATIVE
Anime, games, design, art, media, traditional culture, and creative partnerships.
JAPAN WORKSHOP & MARKET TEST
Small-scale sales, pop-ups, demonstrations, workshops, and market testing based on real demand.
START & GROW IN JAPAN
Support for companies and entrepreneurs seeking to enter, establish, invest, or expand in Japan.
From global demand to the first deal.
TORANOMON listens to global demand, finds the right opportunities in Japan, and connects people and businesses to the first practical step.
LISTEN
We listen to what people and businesses around the world want from Japan.
DISCOVER
We discover Japanese products, companies, regions, and experiences that match real demand.
SELECT
We select opportunities based on demand, timing, feasibility, and market fit.
TEST
We begin with small-scale sales, demonstrations, workshops, or market testing.
CONNECT
We connect interested people and businesses with the right Japanese partners.
GROW
We use real results and feedback to build the next opportunity.
Projects & Cases
See how global demand becomes a practical project, partnership, or first deal with Japan.
PROJECT IN PROGRESS
Building a Global Kendama Community from Japan
Connecting players, schools, creators, retailers, and local communities around the world through Japanese kendama culture.
START YOUR BUSINESS IN JAPAN
TORANOMON supports international entrepreneurs and overseas companies entering Japan. We coordinate company setup, flexible office solutions, staffing support, visa eligibility pre-checks, and access to qualified professionals.
We also support partner discovery, business meetings, market testing, and business development in Japan.
Company + People + Office + Japan Network
Start small. Build the right structure. Grow in Japan.
PROJECT IN DEVELOPMENT
Test Your Wine or Beer in Japan
TORANOMON helps overseas beverage producers test real demand in Japan through curated tasting sessions, participant surveys, buyer feedback, and market-entry coordination.
Start small. Listen to the market. Build the right route into Japan.
PROJECT COMPLETED
Global Taste Test for Japanese Sweets
TORANOMON hosted a tasting session with international WeWork members in Tokyo to test gluten-free Basque cheesecake and gâteau chocolat.
Participants shared feedback on taste, pricing, and packaging for future global product development.
PROJECT IN PROGRESS
Building Cross-Border M&A Opportunities
TORANOMON is developing cross-border M&A opportunities between Japan and ASEAN.
We support partner discovery, preliminary evaluation, communication, and transaction coordination together with legal, tax, and financial professionals.
Cross-border transactions take time. We build trust, verify the right fit, and move each opportunity forward step by step.
JAPAN MARKET ENTRY SUPPORT
Find the Right Trade Show in Japan
Japan offers trade shows across the country for a wide range of industries—not only at Tokyo Big Sight.
Exhibiting is not always the first step. You may begin by visiting, testing market interest, or meeting potential buyers and distributors.
TORANOMON designs the right approach for your business in Japan.
JAPAN PARTNER DEVELOPMENT
Find the Right Partner in Japan
TORANOMON helps overseas companies identify potential distributors, sales partners, retailers, and business collaborators in Japan. We do not simply provide a list of companies. We examine market fit, approach suitable candidates, and support communication toward a practical first meeting. Start with the right conversation. Build the relationship step by step.
JAPAN CULTURE & EXPERIENCE
Discover Cosplay Culture in Japan
Japanese pop culture comes alive through local events, creative communities, and shared experiences.
Cosplay events offer visitors a closer look at the people, places, and ideas shaping contemporary culture in Japan.
TORANOMON discovers distinctive experiences and connects them with people around the world who want to see, join, and understand Japan.
ACADEMIC PARTNERSHIP
Opening Study Opportunities in Japan
TORANOMON has an agreement with the Professional University of Beauty & Wellness to introduce international students.
After being invited to its open campus, our representative and international staff visited to learn about its programs and educational environment.
We connect international students with suitable study opportunities in Japan.
PROJECT IN DEVELOPMENT
Building a New Elderly Care Model in MyanmarTORANOMON is developing a Japan–ASEAN care platform centered on Mandalay, Myanmar.
The concept brings together Japanese care expertise, education, construction, rehabilitation, medical equipment, and local partners.
The first project is being designed as a prototype that can be adapted for future development in other cities.
We are building the structure carefully, one partnership at a time.
BUSINESS INSIGHT
Connecting Japanese Products
with Global Markets
TORANOMON participated in a special tour of the DHL Tokyo Gateway.
We observed how international shipping, customs clearance, security, and logistics technology are integrated within one facility.
The visit provided practical insight into building faster and more reliable delivery routes for cross-border e-commerce and overseas sales.
We connect Japanese products with global markets through carefully planned logistics.
TRADE INFRASTRUCTURE
Registered for Japanese Trade Procedures TORANOMON holds a Japan Standard Importer/Exporter Code issued and managed by JASTPRO.
The code identifies registered businesses accurately during electronic import and export procedures in Japan.
It connects the company’s Japanese and English information for practical use in international trade operations.
Together with logistics planning and overseas market support, this strengthens our foundation for moving Japanese products across borders.
PUBLIC–PRIVATE PARTNERSHIP
Regional Japan, Global Opportunity
As a member of the Local Revitalization SDGs Public–Private Partnership Platform, TORANOMON connects Japan’s regions with overseas companies.
We introduce regional products, culture, locations, hospitality, and new business opportunities to global markets.
Start with one region and one practical conversation.
SPECIAL-INTEREST TRAVEL
Ride Tsukuba. Stay Quiet.
A quiet one-night stay for cyclists living in the Tokyo area.
Ride the mountain and countryside roads. Rest in a cyclist-friendly room with access to a bike pit.
No events. No crowds. Just cycling and a good night’s sleep.
JAPAN MARKET ENTRY SUPPORT
Your Business Team in Japan
TORANOMON operates a practical Japan business desk for overseas companies exploring the Japanese market.
We support market research, partner discovery, business meetings, trade shows, test marketing, and ongoing communication with Japanese companies.
Start with a small, practical step. Build your presence in Japan as real opportunities develop.
Find and Acquire Japanese Whisky
TORANOMON supports overseas buyers seeking Japanese whisky through trusted auctions and other sourcing channels in Japan.
We assist with product selection, preliminary inspection, bidding, acquisition, and coordination after a successful bid.
Start with the bottle you are looking for. We help you find the right opportunity in Japan.
Bid on Japanese Art with Confidence
TORANOMON supports overseas collectors and buyers seeking artwork through trusted auctions in Japan.
We assist with catalogue review, artwork selection, preliminary condition checks, bidding, successful acquisition, and post-auction coordination.
Tell us which artwork you are looking for. We will help you access the right auction opportunity in Japan.
Find the Right Supplier in Japan
Tell TORANOMON what your company needs—from railway vehicles and marine engines to industrial machinery, components, and technology.
We research Japanese manufacturers and suppliers, make initial contact, arrange meetings, and support communication, quotations, ordering, and trade coordination.
Start with one specific request. TORANOMON will act as your local sourcing desk in Japan.
Find the Right Expert in Japan
TORANOMON serves as your single point of contact in Japan. We listen to your request, identify what support is needed, and connect you with the right specialist.
Our network covers legal, tax and compliance professionals, human resources, and practical business and trade support.
TORANOMON coordinates communication and manages the next steps throughout the project.
Tell us what you need from Japan. We will find the right person to help.
Three Areas of Support
LEGAL, TAX & COMPLIANCE
Lawyers, tax accountants, judicial scriveners, administrative scriveners, and labour and social security attorneys.
HUMAN RESOURCES
Recruitment, Specified Skilled Workers, registered support, international students, and workforce coordination by TORANOMON.
BUSINESS & TRADE
Supplier search, business partners, market research, trade, logistics, meetings, and local coordination in Japan.
Tell us what you want from Japan.
Whether you want to buy, sell, visit, experience, collaborate, or build a business with Japan, TORANOMON is ready to listen.
CONTACT TORANOMON