START YOUR BUSINESS IN JAPAN
Enter Japan with a Local Business Partner
Entering Japan requires more than market research. You need to understand demand, identify the right partners, test the market and build a practical route to execution. TORANOMON connects overseas companies with opportunities, partners and business activity in Japan.
01 / WHAT WE DO
From Market Entry to Local Execution
TORANOMON supports practical business development between overseas companies and the Japanese market. The required approach differs by company, product and business objective.
01
Market Entry
Clarify what you want to achieve in Japan, who your target customer or partner is and what must be tested first.
02
Partner Search
Identify potential Japanese companies, business partners, buyers, distributors or operating partners.
03
Business Matching
Connect companies where there is a practical commercial reason for both sides to meet.
04
Test Market
Start with a manageable test before committing to large-scale market entry or distribution.
05
Sales & Distribution
Explore practical routes for sales, wholesale, distribution and commercial partnerships in Japan.
06
Local Execution
Coordinate the people, companies and operational steps required to move the project forward.
02 / HOW WE WORK
A Practical Route into the Japanese Market
Understand Your Goal
What do you want to sell, buy, develop or establish in Japan?
Check Market Fit
Review whether there is a realistic market, customer, partner or business opportunity.
Identify Partners
Search for the Japanese companies or organizations needed to move forward.
Business Matching
Introduce the parties and clarify what each side wants from the relationship.
Test & Execute
Start with a practical transaction, test, meeting or market activity.
Scale What Works
Expand only after demand and commercial feasibility have been confirmed.
03 / DEMAND FIRST
We Start with Demand — Not Assumptions
A product or service may be successful in one country but still fail in Japan.
TORANOMON does not begin by assuming that the Japanese market wants what you sell. We first look for actual demand, potential partners and a realistic reason for the business to move forward.
- Who needs the product or service?
- Who could buy or distribute it?
- Who could become the local partner?
- What must be tested first?
- What is the smallest practical first deal?
- What would justify expansion?
04 / TORANOMON JAPAN BUSINESS DESK
Business Opportunities We Explore
The Business Desk examines opportunities where overseas demand and Japanese products, services, companies or business assets can be connected commercially.
BUSINESS AREA 01
Care & Wellness
Services, technologies, products and business partnerships related to care, healthcare support and wellness.
BUSINESS AREA 02
Food & Regional Products
Japanese food products, regional specialties and commercial opportunities for overseas markets.
BUSINESS AREA 03
Tourism, Hospitality & Culture
Business opportunities connected to Japanese destinations, hospitality, experiences and culture.
BUSINESS AREA 04
Manufacturing & Business Assets
Manufacturing technology, equipment, partnerships and selected business succession opportunities.
05 / WHO THIS IS FOR
Companies Ready to Build Business in Japan
Entering Japan
Overseas companies looking for a practical entry point into the Japanese market.
Seeking Japanese Partners
Companies looking for distributors, suppliers, business partners or local operating relationships.
Testing New Opportunities
Businesses that want to validate demand before making a larger investment.
06 / OUR PRINCIPLES
Practical Business Before Large Commitments
We look for actual commercial demand before recommending expansion.
Where appropriate, we begin with a manageable test instead of a large initial commitment.
The objective is not only discussion. It is to move toward a practical business transaction.
TORANOMON JAPAN DESK
Tell Us What You Want to Do in Japan
Tell us what you want to sell, buy, develop, test or establish in Japan. TORANOMON will review whether there is a practical route to move forward.
Visit TORANOMON JAPAN DESKBusiness matching and project execution depend on the specific opportunity, counterparties and commercial feasibility.